Le Smash Zeedijk
Concept refinement and retail furniture production
- Zeedijk Amsterdam, the Netherlands
For the Le Smash location on Zeedijk in Amsterdam, PRDCT WRKS implemented the existing interior concept in one of the smallest and busiest sites within the brand’s portfolio. The project focused on refining materials and finishes to add warmth and contrast, while addressing intensive daily use. Key elements, such as the bar, were technically developed to improve durability and lifespan. The refined design solutions tested in this location now form the basis for future Le Smash resto bars.
Read more details about the project and watch how Le Smash introduces this new restaurant.
- Design
- Engineering & prototyping
- Production
- Installation
Project context
The Zeedijk location sits in the heart of Amsterdam’s Red Light District, one of the city’s most intense retail and hospitality environments. The brief was to implement the existing Le Smash interior concept in a compact footprint, without compromising flow, robustness or brand identity.
The challenge
The location posed a combination of spatial and operational constraints. The footprint was extremely compact, while daily footfall is among the highest within the Le Smash portfolio. Installation had to take place in one of Amsterdam’s busiest streets, leaving little room for error.
At the same time, the introduction of new finishes, including a matte black bar surface, raised technical questions around durability and long-term performance. The challenge was to refine the existing concept in a controlled way, without turning the project into a redesign or adding unnecessary complexity.
Our approach
Together with Le Smash, PRDCT WRKS refined the existing interior concept with a focused update to materials and finishes, aiming to introduce more warmth while maintaining a robust character. At the same time, specific attention was given to protecting high-use elements, particularly the bar.
To prevent visible wear and scratching caused by intensive daily use, the bar was developed with a black finish combined with a replaceable metal overlay. This solution allows the most exposed surface to be easily replaced, extending the lifespan of the bar without affecting the overall design. The construction and finish were technically tested before implementation.
All refinements were translated into production-ready solutions and now serve as a reference for future Le Smash locations.
The result
The completed store functions efficiently under heavy daily use and fits naturally within its surroundings. The refined material palette and detailing give the space a clear and recognisable Le Smash character, while the bar design remains a central feature of the interior.
Despite its limited size, the store accommodates one of the longest bars within the brand to date. The design refinements developed for Zeedijk now form a tested basis for upcoming Le Smash locations.