10DAYS Flagship Store

Store concept development and retail furniture production

For the 10DAYS flagship store in Westfield Stadshart Amstelveen, PRDCT WRKS developed and delivered a new concept from design to installation.

Starting from a moodboard, we translated the concept into a complete store layout, façade design, retail furniture production and on-site coordination. This project is part of our ongoing collaboration with 10DAYS across multiple store locations.

Read more details about the project and see how 10DAYS reflects on the store.

Project context

PRDCT WRKS developed and realised a new store concept that reflects the fashion brand’s next phase of growth. The project started from a clean canvas, with a new design language aimed at strengthening the presentation of the collection and accessories.

The challenge

The concept had to create a calm, gallery-like environment using basic tones and materials. A wide layout, a relatively low ceiling, strict mall guidelines and a fixed deadline required careful spatial and technical decisions. A key element was the 50-metre-wide façade, which needed to express the 10DAYS identity while fitting the mall’s architectural framework.

Our approach

Starting from a moodboard and reference imagery, PRDCT WRKS developed the store layout, spatial concept and full façade design. These design decisions were translated into a clear technical design package, ensuring feasibility and clarity for production and installation.

PRDCT WRKS took responsibility for the full scope, including design coordination, sourcing, retail furniture production and installation coordination. By working with our trusted supplier network, quality and control were maintained despite the tight planning.

This integrated approach reduced handovers, simplified decision-making and allowed the project to move quickly under complex technical and planning conditions. For 10DAYS, this meant clarity and focus throughout the process, while the store was delivered on time and as intended.

The result

The result is a new 10DAYS store concept with a calm, gallery-like character that places the collection and accessories at the centre. The design is fully adapted to the spatial and technical conditions of the Amstelveen location and provides a production-ready foundation for future stores.